According to current statistics and surveys, users spend 88% more time on video websites. In today’s digital world, it’s not surprising to see individuals searching videos on popular sites and platforms more often.
Trending and popular videos with millions and billions of views also show how many people today are so invested in spending time browsing and watching videos. As we proceed, we’ll discuss why more businesses consider using video sharing websites today.
Major Benefits of Video Sharing Platforms
Videos today have become a top kind of content and trend people watch online. Additionally, it has benefited the growth of small to large-scale companies and even personal icons. If you’re also considering utilizing video sharing sites for your company or personalized content, below are five benefits you may anticipate.
1. Boosts a business’s exposure
Videos on video sharing websites can get exposure and views even if they are not on your site. Moreover, you can create additional identities for your company depending upon your content’s relevance on these sites.
For example, if you have posted videos about watch repair techniques, you’ll have a chance to appear on a user’s search results for that topic, even if they’re not looking for your business. Furthermore, your content might even appear as a “related video” on content uploaded by your competitor.
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2. Increases social media influence
When you observe popular videos on popular social media platforms like LinkedIn, Facebook, Twitter, and Instagram, you’ll see what post types individuals find interesting. Most appealing contents have a common thread and always has many post shares. As we all know, individuals who share your social media content will also appear in their friends’ feeds.
This can substantially increase your reach and even advertise your business to others. People who are entertained with sponsored videos share them on social media sites. While most video platforms share content around the world, some professionals use it for business education and training. Is this something your business needs? You may employ developers specializing in video sharing platforms to have yours.
3. Engages even the lazy buyers
Videos are good for education and are also easy to understand. Many audiences today are too lazy or do not have enough time to read long product descriptions and mechanics. Many people would like to see them in action and how they work through videos, whether it’s a particular service or a trending product online. Video streaming can keep even the laziest customers interested.
4. Improves domain authority
Although videos are great for converting sales and increasing traffic, it also alerts Google about good content and builds trust among the users. Since Youtube is owned and bought by Google, videos have played a crucial role in search engine rankings. Looking to have a membership website to make your growing company lucrative? Employing a membership website developer is the suggested and most convenient option.
5. Transmits your brand’s values
Videos convey information much richer and more expressively than texts and images. Videos can have narration for a better learning experience, script, music, and sounds which make for a powerful tool to convey a company’s values and generate identification.